Paris, the capital of France, is not only the capital of light, the city of love, but also one of the four most influential fashion capitals in the world at the moment.
Since when did paris become the fashion capital of the world?
Boasting a rich tradition and long fashion industry, Paris has influenced international trends since the 17th century. To this day, Paris remains one of the city’s fashion week cities. The most important page of the year, updated with the latest trends and a place to incubate the future for the fashion industry.
The French believe that the elegant and luxurious temperament they have is thanks to the influence of the sun king Louis XIV.
Louis XIV is also known as the King of Couture. He believes that luxury is not only necessary for fashion, but will also affect the French economy. Fashion became a political tool of Louis XIV.
When Louis XIV took power to rule France, the fashion capital of Europe at that time was Madrid, Spain. The prevailing fashion style at that time was the dark style. The reason is that the dyeing material for black fabric at that time was both scarce and expensive. Therefore, the Spanish court promoted dark clothing as a way of flaunting strength.
However, with the wise strategies of Louis XIV, Paris gradually usurped Madrid. With the increasing demand for luxury fashion apparel of Parisians, thereby bringing jobs to the fashion industry artisans here. He set up an association of tailors, promoting the production of new fabrics twice a year, thereby creating two seasons, Spring Summer and Autumn Winter. He even imposed laws, banning members of the royal family from being “unfashionable”.
At the same time, Louis XIV also constantly thought of fashion innovations. His style contrasts with the obscurity of Spanish fashion: The costumes are always colourful, oversized, require elaborate tailoring, and are constantly changing. As a result, he was always at the forefront of setting new trends, which will forever have a strong influence on the fashion industry.
A fashion trend is established when many designers come together to create similar pieces of clothing, and consumers want to wear the same clothes. High production volume is a prerequisite for a fashion trend to become successful.
From the 17th century to the present, Paris successfully created the trends due to the royal court dressed lavishly and lavishly. Kings and queens custom-tailored a novel costume for themselves. The aristocracy followed and ordered the same clothes as the king and queen. The common people learn from the nobility. When the design becomes saturated, the king will order a new outfit, and the trend cycle begins again. The introduction of new fabrics twice a year also helps to maintain trends.
For example, King Louis XIV successfully created the trend of wearing wigs. And Queen Marie Antoinette is the one who created the popularity of the Rococo style.
In the late 18th century, the aristocracy tried to refine its appearance in the Rococo style, inspired by Queen Marie Antoinette. The main purpose of this style is to signify wealth. Expensive costumes must have dozens of layers of tulle, silk, and velvet, along with intricate embroidery, dense decoration. Women’s fashion shows their status in the elite and is the visualization for the adage “women should be seen and not heard”. .
The French royalty’s insatiable appetite for luxury drove the country’s textile trade. And from there laid the foundation for Haute Couture (high fashion).
By the early 19th century, a British designer working in Paris named Charles Frederick Worth became the father of modern high fashion. He designed the costumes based on his own preferences and ideas, then displayed them on models for customers to choose instead of sewing according to their opinion.
The novelty of this model quickly spread to all over the world and since then, new designers have really owned the “power” in the fashion industry. Gradually, the term “haute couture” became popular. Brands also like to identify themselves as high-fashion. Therefore, Chambre Syndicale de la Haute Couture – The Association for the Protection of High Fashion, must set specific standards for a brand to be recognized as a luxury fashion brand. Haute Couture.
By the 19th century, Paris and the surrounding area had had two centuries of building a fashion industry. Hereditary artisans perfect the heirloom techniques, from leather making, jewelry making, embroidery and weaving, hat making etc. With a strong technical foundation, Paris becomes the cradle of nurturing young people.
Fashion designers change history. And they always launch the latest collections in Paris. Therefore, global fashionistas who want to order the latest products must flock to Paris, thereby turning this city into a fashion capital not only of Europe but also of the whole world.
In 1906, Paul Poiret created a revolution: liberated the female body from the corset. Designs that are spacious, comfortable and strongly influenced by Eastern culture are the defining characteristics of Paul Poiret’s works. He placed the knot of the dress from below the chest down to the waist, and from there stretched the soft skirt to the ground. Meticulously simple cuts, soft silk skirts began to spread all over Paris. Paul Poiret’s name also resonated from there.
Coco Chanel founded her own brand in 1910 and has since given birth to one of the proudest icons of the French fashion industry. Breaking away from the old dress codes, Chanel’s clothes prioritize comfort, luxurious beauty and high application.
She creates fashion trends by continuously introducing artifacts that break the traditional dress code. For example, creating a black Little Black Dress, applying jersey fabric to high fashion, borrowing men’s tweed fabric to make women’s suits…
In 1961, when Yves Saint Laurent founded his own fashion brand named after himself, he initiated the ready-to-wear trend.
With a strong identity of its own, YSL overthrew stereotypes about women’s fashion when it released the “Le Smoking” suit in 1966. This was followed by see-through designs, hunting safari jacker, and pants. innovation that was previously reserved for men only. YSL was also the first to hire non-white models for shows in Paris.
In the Golden Triangle – between the Champs-Elysées, Avenue Montaigne and Avenue Marceau – visitors can find the world’s leading designers. From Chanel, Dior, Yves Saint Laurent, Louis Vuitton, Hermès… The golden triangle is also a shopping center dedicated to high fashion.
Up to now, Paris still maintains the status of a fashion capital next to Milan, New York and London.
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