We used to believe that a person with a good technical background and outstanding creativity would be successful in fashion. Until one day…
Success in fashion sometimes comes from infidels
Logically, for an individual in the fashion industry to be successful, namely a designer, he needs to have outstanding talent, a non-trivial background, and solid backing. Speaking of talent, it’s a unique aesthetic, so powerful that it could revolutionize style .
In terms of background, he can graduate from prestigious fashion schools such as Central Saint Martins or Royal Academy of Fine Arts Antwerp, or used to be an effective assistant to big names. And finally, he must have the support, trust, and willingness to be nominated for important positions from the big figures in the fashion industry.
Alexander McQueen came from a taxi driver, then studied tailoring at the British tailoring mecca Savile Row and graduated from Central Saint Martins, discovered and promoted by Isabella Blow. Or like his colleague, fellow student John Galliano also has an “umbrella” Anna Wintour backing in his career from the beginning to the present.
Martin Margiela graduated from Antwerp and worked for Jean Paul Gaultier before opening his own brand and working as creative director at Hermès. Nicolas Ghesquière chose a career path at many brands instead of studying design at university. Before becoming a phenomenon at Dior Homme, Hedi Slimane also graduated in art history at the École du Louvre, interned at Jean-Jacques Picart and worked at Yves Saint Laurent…
Not all famous designers come from well-trained schools. Queen of Punk and New Wave of British fashion Vivienne Westwood worked at a factory and attended teacher training school. Even before she fell in love with fashion with a hobby of jewelry design, she was an elementary school teacher.
Manolo Blahnik used to be a law student but realized it was not his passion after studying literature. From an amateur to a technical shoe design job, it took him 10 years to learn the trade, most of which was at shoe factories. Or Giorgio Armani graduated in pharmacy from the University of Milan and joined the army. After three years in the army, he worked at a shopping center and his relationship with fashion began with changing mannequins
A famous fashion designer of the late 20th century, Raf Simons, one of the idols of street fashion, started out studying Interior Design in Antwerp. His passion for fashion dates back to the legendary Antwerp Six, and then after years of self-education, Raf became one of the key minimalist fashion icons from 2000-2010.
The story of “turning the car” to choose the future does not only happen in modern times. There have been many big names in the fashion world who suddenly diverged from an unrelated major: Helmut Lang quit business, Pierre Cardin switched architecture to fashion, and if it wasn’t for fashion, maybe Thierry Mugler is still an interior designer.
But it needs to be repeated once again that success does not come immediately after they change their career passions, but all go through training environments consistently over a long period of time. Jean Paul Gaultier used to be Pierre Cardin’s assistant, Karl Lagerfeld apprenticed to Pierre Balmain… No great success and skill can be achieved overnight.
If it is said that the fashion of the decade of 2010 and 2020 is streetwear, the faces representing this period are very close friends Kanye West and Virgil Abloh. Not only are they close friends in real life, they also share the same passion and ambition for fashion, participated in a short internship at Fendi, and succeeded later without formal training.
If he asked any hypebeast, he would know Kanye’s Yeezy. Or most recently, Ye made the streetwear and resale community stand still with each “drop” of the items he collaborated with GAP. And yet, he also used his influence and relationships to attract another young idol, Demna Gvasalia, to jointly launch a collaboration collection between Ye, Gap and Balenciaga. I do not need to say much,
Success is slower than Kanye, but the road to success of the late designer Virgil Abloh is somewhat smoother, less market-driven. As a designer, Virgil’s talent and originality are still controversial. However, he is smart enough to accept that and refuses to call himself a designer.
The Off-White brand has emerged as a phenomenon, especially in the streetwear whirlwind that has rattled high-fashion. At the same time, the movement for equality took place strongly as a catalyst for Virgil to become more like a tiger and become the creative director of menswear at the giant Louis Vuitton brand.
Not to mention a series of other brands that also take advantage of Virgil’s popularity to collaborate: From luxury like Baccarat, Moët & Chandon, Mercedes Benz, Rimowa, Evian to popular like IKEA, Timberland, Levi’s…
No matter what, the success of Kanye West and Virgil Abloh can still be explained by reasons such as trends, tastes, times or media… But the case of the “criminal guy” of fashion Philipp Plein is still It is a mysterious case that is difficult to explain. Originally from a lawyer, started a business with a mattress for dogs, then continued to sell furniture, bags, a brand of soldier-style shirt with crystals and suddenly, the name Philipp Plein appeared.
current Milan fashion week 2010, then appeared regularly every year until now. Plein is the most “obnoxious” guy in the fashion industry because his fashion represents an old-fashioned, matchy aesthetic. More “disgusting” when his brand is “me alone limited liability company”, no bad debt, profitable, having money to organize a spectacular show with the participation of many artists, have more capital to invest in the pet mattress industry. LikeFinancial Times commented, Philipp Plein’s company is like stainless steel.
The mystery of brand success is partly explained by Plein. He does not design to follow the fashion industry, but designs for his clients. One of the other secrets is that Plein chooses staff from big brands like Louis Vuitton, Prada, Valentino or Dolce & Gabbana. This explains why no matter how bad the design of Philipp Plein is, the quality is still impeccable.
Fashion today is a popular and universal industry. That means the formula for success is no longer too tied to principles but also depends on the ingenuity in the use of communication and opportunity and luck.
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