Tieu Chieu pants, The Way To My Heart shirt, Vo Chi shirt or Girl’s Scratch pants, etc., there are few brands that make us smile when looking at the shopping bill like a witty and charming Lip Crazy in each design and evocative names.
Thrilling action movies with lots of jokes
Starting with a team of only three people, Moi Dien has gradually asserted its position and made its mark on the fashion race with its rebellious and street-style creativity. Designer Tom Trandt is known as the founder of the brand. After graduating with a major in fashion design in New York, he decided to return to Vietnam to start a business in 2016. Moi Dien is currently forming his own signature mark with new creative frontiers, aiming for quality and environmental friendliness.
If Mad Lips in 2022 were a movie, what genre would it be?
It will be an action movie with many chapters with complicated developments, many thrilling situations, and a beautiful ending at the end of the year with the victory belonging to the main character.
Coming back after the pandemic, what is the biggest success that the Moi Dien team has achieved?
A more scientific, more efficient way of working and better results than before the pandemic. This brings psychological stability to the Creative Director and therefore the mental health of the whole team is also better.
Moi Dien’s most important product mark this year?
The products have been raised to a new segment. This orientation requires an upgrade in the aesthetics and working methods of the designers, as well as the consensus of the whole team.
The best-selling item and the design idea?
It’s a Samurai T-shirt knitted from a rope. It’s interesting that the same material, but with just a slight structural change, gives the product a whole new look and spirit.
An interesting order of the year?
Probably the order of curator Le Thien Bao’s boyfriend. Because he didn’t know how to wash, he accidentally tore a shirt of hers in the Lipstick Collection 05 (2018) and had to bring it back from Paris to mend it. Coincidentally, the studio still has a few meters of that fabric left after 4 years, the team has used new techniques to improve the entire shirt but still retain the best details, folds, and seams in the shirt. pocket with hand marks over time.
The brand’s closest goal for the next year?
Crazy Lips will launch a collection with a lot of products for women Fall or Winter of 2023 (revealed on March 8).
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