Perspective through unique handles, absorbing inspiration into each handmade bag, a Vietnam emerges through LUU VIETANH’s designs that are creative and evocative.
Luu Viet Anh and bags telling folk stories
Despite being a young person in the era of integration, the design inspiration comes from the source that Luu Viet Anh identified from his days in the lecture hall. LUU VIETANH brand born in 2020 impresses with unique, youthful but extremely familiar handbags as a beauty that is always present in daily life, now animated by the needle line.
The bags named Cay Cay, Tai Vac, Dou Dau … were born with many fairy tales, Luu Viet Anh and his own brand have created fashion scenes for believers to become characters. main. There is no better time than the days approaching the Lunar New Year to listen to the story of the founder and the accessories. cultural preservation.
I wasn’t too concerned about bags before, because the outfit was always the focus that I wanted to use to convince customers. But leaving aside hobbies to talk about business strategy, I myself always want to find pioneering ideas. When I realized that the domestic market was still missing the potential from the accessories segment, especially handbags, I began a journey of research and inspiration to develop LUU VIETANH as a handbag brand.
There are many factors. The appearance of international brands in Vietnam will be a big barrier because the familiar behavior and reliability of Vietnamese customers have been firmly established. Therefore, the rigor of customers created after experiencing high-quality and high-class service will create pressure on local brands if they want to encroach, when the production capacity in Vietnam has not been improved. high and tested before. Potential but fraught with risks if not carefully calculated.
Does Luu Viet Anh have any vision of a “timeless” bag?
For me personally, a timeless bag is not only a surface aesthetic but also a symbol that marks a specific milestone in society. The evolution of a bag must be equated with fluctuations in the market, society, history, and culture.
Using images from the past decade to create a feature on your social network, how do you feel about the style of Vietnamese women in the past? Especially about how to use the handbag.
The image of Vietnam in the past always inspires Viet Anh, especially the women in Ao Dai, which are incredibly graceful and always exude trendy beauty in any era. That fashion is not only in charisma but it is also in accompanying accessories such as sunglasses, towels, or bags. If we pay attention, we can see that the habit of using handbags has existed for a long time and is always an item that delicate Vietnamese women notice.
Which Tet image will bring Luu Viet Anh the most design inspiration?
Perhaps the Tet flower market, where there is a diverse atmosphere, colors, and culture will be a rich source of material for me to exploit.
Where will be the best LUU VIETANH bag with ao dai?
Viet Anh can think of more than one name for a suitable bag for ao dai, which is Green Sprouts and Dou Dau. The two bags clearly show the value of traditional craftsmanship and convey the story of high culture.
There have been a few outfits appearing at LUU VIETANH, is this the brand’s next spearhead?
Apparel is the next goal that the brand needs to conquer customers in the near future. This is the right time for LUU VIETANH to bring more experiences to customers as well as to the development of LUU VIETANH itself.
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