Louis Vuitton President and CEO Michael Burke compared the current situation of Off-White to Dior in 1957, when the “father” of the brand, Christian Dior, passed away.
The next chapter of off-white after the departure of virgil abloh
The executive apparatus of New Guards Group and LVMH has revealed the “endless” store of ideas left by the late founder Virgil Abloh. Off-White’s main goal in the coming years is to tap into that legacy and transform the brand into an “eternal” name. The collected WhatsApp conversations between him and his collaborators are enough to fill the runway for many more seasons.
The first step of this plan was shown through the Fall-Winter Collection in March. Called Spaceship Earth: an Imaginary Experience, the designs were sketched by Virgil Abloh and completed by a creative team that has been with the designer for a long time.
Notable is the launch of the “near Couture” line, an installation by Virgil in his journey to unite haute couture and street fashion. The influence of the “streetwear king” also helped the show gather many legendary names such as Naomi Campbell, Cindy Crawford, and even tennis superstar Serena Williams.
Not only has great creativity, but Virgil Abloh also possesses a strategic business mind. Born in 2013 in Milan, Off-White is the embodiment of an extremely trendy vision, hitting right in the psychology of rich but young customers. This generation born and raised in a society dominated by consumerism has chosen fashion as an industrial product to show its “playability” and fashion.
So we have the Off-White logo and easily identifiable quotes as well as simple, functional T-shirts and joggers. Along with that is Virgil Abloh’s agility in approaching customers by collaborating with KOLs. Justin Bieber, Kanye West, and Rihanna have appeared in public with designs printed with the Off-White logo.
All have said the core as well as the development path of the brand – fast, compact, and high profit. Indeed, the great success of the high-end streetwear line in the period after 2013 is the “sweet fruit” of Virgil Abloh’s capitalist fashion thinking. When long-standing fashion houses felt the influence of this direction as well as the rapid change in customer tastes, many collaborations were born, inadvertently blurring the boundaries between the luxury fashion segment. and street.
Typical examples can be mentioned as Off-white x Nike, Jimmy Choo, Moncler, or Rimowa. In addition, Louis Vuitton also appointed Virgil Abloh to the position of Artistic Director of the menswear line with the desire to bring a fresh, youthful breeze to an “aging” Louis Vuitton before its competitors.
Half a year after the death of “streetwear trendsetter” due to cancer last November, the brand chose young designer Ibrahim Kamara to become the heir to the legacy of Virgil Abloh. Having worked directly with the late designer as a stylist for Off-White and Louis Vuitton shows, Kamara is probably the safest choice in the direction of the executive team.
Born in Sierra Leone and moved to London at the age of 11, Ib Kamara (IB) attended the prestigious Central Saint Martins fashion academy before working for Burberry, Erdem, and Louis Vuitton and has held the position for a while. Editor-in-Chief of the fashion magazine DAZED. Renowned for his gender-neutral style, Ib Kamara delivers designs imbued with his original culture as well as expressing his strong African identity.
Perhaps this will become the strength of designers from Sierra Leone in particular and Off-White so that the cultural diversity that is always promoted by Virgil can continue to flourish. However, will IB innovate street fashion as Virgil Abloh did? Will he be able to generate huge profits? And will Off-White become an eternal brand like Dior? These are questions that take time to answer and prove. There is only one thing that fans are sure of, that is the closeness between Virgil Abloh and IB is real, and perhaps this relationship will give IB a special understanding of vision and goals. of the late designer.
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