H&M Move – the new brand from H&M officially launched worldwide in August 2022, is the beginning of the goal of democratizing sports fashion, creating inspiration for all forms of exercise for all. everyone.
Legendary jane fonda honors the world’s leading movement and choreographers
H&M Move brings a new and closer perspective to sport: movement is also a form of exercise, and the fact that everyone is already a Mover, is exercising in different ways. together. With trendy and convenient ‘movewear’ products, H&M Move wants to bring comfort and confidence when moving and exercising for the wearer.
H&M Move was launched with a global campaign led by Jane Fonda and choreographer JaQuel Knight. Oscar-winning actress, activist, and fitness icon Jane Fonda continues her mission of inspiring people to exercise 40 years after releasing her first workout video as a trainer. campaign trainer.
The campaign also features JaQuel Knight – the famous choreographer who created iconic dances of our time and many memorable Superbowl shows. JaQuel is the main choreographer for the campaign, which combines and celebrates all forms of exercise from the gentle to the fun and vibrant.
H&M Move launched with “sportswear” products for men and women designed to create comfort when exercising in all forms such as running, jumping, stretching… The first launch included a Move Essentials’ range of basic products, like lightweight jackets and a wide selection of workout gear, plus items specifically designed for ease of movement.
At the same time, H&M Move introduces four new exclusive materials: DryMove™ – Keeps you comfortably dry while on the go. ShapeMove™ – With “No show” feature to help support the body when moving. SoftMove™ – super soft and extra comfortable. StormMove™ – protects against wind and rain and is breathable no matter the weather.
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