Hidden insight IU has promoted to gucci's global ambassador

On May 30, Gucci shared on Instagram a photo of IU wearing its design on the red carpet of the Cannes Film Festival . Attached to the post is the caption, “Global brand ambassador Lee Ji Eun wore a Gucci dress with floral lace motifs embossed on the cuffs and sequins, crystal embellished on the bodice at the 5th Cannes Film Festival. 75”.

Hidden insight IU has promoted to gucci’s global ambassador

Since becoming the brand’s Korean ambassador in 2020, the female artist has maintained a close relationship with this fashion house for a long time. She has been “pushed” many times by the company for magazine covers, promoting campaigns as well as regularly attending Gucci shows and events at home and abroad.

However, the timing of IU’s promotion from regional ambassador to global ambassador was not shared by the brand. A Gucci representative said, “Due to competition with other brands, it is difficult to say exactly when and when IU signed a new contract with Gucci . ” According to calculations, the Celebrity hit owner may have become a global ambassador of Gucci before the first half of this year.

Earlier, a Gucci manager shared his opinion on social media: “We expect that IU – who has talent in various fields such as music, film, drama and advertising, will brighten the brand with more exciting activities.”

Regarding the event, an unnamed official in the fashion industry expressed, “Just a few years ago, it wasn’t common for a Korean-born celebrity to become a global ambassador for a luxury brand, but now Now they are favored regardless of whether they are actors or singers. IU is both a singer and an actress. She is active in many different fields and has a strong fandom, so she is a celebrity that fits the current trend . ”

Gucci is expected to continue major activities with IU. The fact that the female idol wore the company’s designs in the framework of this Cannes Film Festival also marked the opening of IU and Gucci’s official global promotional activities. The dress she wore on the closing day could have been a custom design by Creative Director Alessandro Michele .

When appearing at Incheon airport to move to France, IU immediately attracted attention with an elegant preppy outfit that matched her personality. She chose for herself a Gucci vest priced at $956, Gucci Horsebit cotton shorts in white for $920 combined with Gucci Double G loafers for $980 . ) and the new 1955 Horsebit bag

At photocalls and interviews with the media, IU appeared with an elegant blue suit cleverly combined with a Gucci icon ring with interlocking G ring made from 18K white gold priced at 750 USD

On the other hand, with this “single closing” performance with the vocalist Good Day, Gucci has become a luxury brand that chooses all four Korean celebrities as global ambassadors. The first name is none other than “Human Gucci” Kim Kai from the cult group EXO, he became the first Korean to become the global ambassador of the Italian fashion house in 2019.

Then, in Last November, two leading Korean actors, Squid game star Lee Jung Jae and Hometown star Cha-cha-cha Shin Min Ah, were added to the list of Gucci ambassadors. It is expected that the actors will continue to enter the “home” of global brands as not only K-pop but also Korean culture, including movies and dramas, is considered. mainstream culture.