From Pucci in Capri, Alexander Mcqueen in New York, to most recently the Louis Vuitton fashion show in San Diego. It is impossible not to mention that Dior first chose the destination as Seoul, and CHANEL went to Monte-Carlo, a place that holds a lot of meaning for the brand.
Destinations and travel styles suggested by the big boys of the fashion village
At Ewha Women’s University in Seoul, Dior’s Fall 2022 collection comes to life. The grand opening of the concept store also marks the fashion house’s ambition in the Korean market and the Asia-Pacific in general. With CHANEL, designer Virginie Viard brought CHANEL Cruise 2023 to Monte-Carlo with a collection following the fashion thinking of legends Coco Chanel , Karl Lagerfeld .
The collection is inspired by Monaco, which has a beautiful coastline and a globally renowned Formula 1 race. More than a week later, Louis Vuitton presented the collection at the Salk Institute for Biological Studies in California, USA. This is not only a fashion tour, but also a conceptual journey in the architectural space of thought and subconscious.
Gen Z with its fashion style and countless trends revolving around has been strongly influencing the fashion village. In the world of Generation Z fashion, like most wardrobe staples, sunglasses trends are also constantly rotating. From brightly colored glasses to giant shield-like glasses inspired by ski goggles.
But then the slimmer sunglasses made them fall in love. Rectangular frames or dramatic horizontal lenses have become more fashionable. Black and tortoiseshell colors still hold an important position.
“Alternative materials” is becoming the main focus of the story of sustainable fashion production . In recent years, research laboratories and fashion brands have continuously announced new innovations, contributing to promoting the trend of using alternative and recycled materials.
Large fashion corporations are investing a lot in start-ups, new materials research units as a mandatory direction for the future. In particular, the skin startup company developed by the VitroLabs laboratory has raised $ 46 million from a group of investors including Kering Group.
There is a growing interest in alternative materials that can help companies meet sustainability goals. VitroLabs plans to use the funds to accelerate the commercialization of cell cultured skin.
Meanwhile, new sustainable brand Lerins has introduced £130 shoes made with a leather-like material created from grape skins left over from the wine-making process. Lerins not only utilizes existing waste sources (like “skins” made from apples, bananas and pineapples), but also disconnects the livestock industry, avoiding the problem of greenhouse gas emissions, deforestation and animal welfare. The concept of “plant-based leather” promises huge benefits for the planet.
This year, famous sustainable fashion brand Stella McCartney will launch shoes and handbags in grape leather and leather bags made from mycelium. With the Allbirds brand, the first plant-based leather shoes made with vegetable oils and natural rubber, are also expected to hit the field.
However, plant-based leather alternatives can hardly compete with the durability of cowhide. Both Stella McCartney and Lerins worked with biomaterials company Vegea to make water-based polyurethane applications more environmentally friendly. Allbirds claims their “vegetable leather” is 100% plastic-free.
Along with Stella McCartney, adidas and Kering, sportswear brand LuluLemon has all invested in Bolt Threads to be able to apply botanical leather material made from Mylo mushrooms. Ralph Lauren has also decided to buy a stake in Natural Fiber Welding, a technology start-up focused on improving the quality of recycled cotton fabrics.
H&M Group is also one of the fashion groups that invest in research and application organizations for recycling technology. In addition to pilot projects of recycling waste into accessories and fashion with partners, H&M Group also invests in technology startups such as Renewcell to recycle cotton t-shirts or other natural materials. into new raw materials.
The investment in new generation materials of fashion brands is growing with the level of attention and demand from consumers. This will further promote the expansion of research for application and replication in production.
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