The white rabbit – the lucky symbol of 2023 becomes the inspiration for Ferragamo’s collection
Ferragamo celebrates tet 2023 with a collection inspired by the auspicious bunny
Celebrating the Lunar New Year, Ferragamo launches a collection of ready-to-wear styles and iconic accessories inspired by traditional Asian culture with the brand’s aspiration for a favorable and peaceful 2023. jar.
The white rabbit – a symbol of kindness, luxury, and beauty, is also known as the luckiest animal of the 12 Chinese zodiac animals. Ferragamo has transformed the bunnies with natural eyes and soft shapes into a living inspiration in sophisticated styles and accessories for men and women.
The bunnies by the peach tree and bamboo leaves to its giant eyes are rendered graphically on the bags and card wallets. Ferragamo also brings designs to life with rich shades of red, blue, and white as accents, contrasting with its red monochromatic pieces.
The collection, designed by Creative Director Maximilian Davis, features a lucky red color with a variety of outfits and accessories. From silk scarves, shirts and skirts, crew neck sweaters, modern jackets and cotton t-shirts to designer low-cut sneakers, Gancini buckle belts, leather products, and specialty bags showcase, including Trifolio and Studio bags.
Along with the smooth leather accessories, an elegantly modified version of the eel skin with palladium buckle details and logos is also featured in this collection. Through designs celebrating the Lunar New Year 2023, Ferragamo fully embodies the brand’s strengths in contemporary elegance with a vision of a bright and joyful future.
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