Newjeans’ Danielle becomes Burberry global ambassador

Newjeans' Danielle becomes Burberry global ambassador

After Gucci, Louis Vuitton, Burberry is the next fashion house to choose NewJeans group members to become global ambassadors, predicting a new wave called NewJeans on the Korean fashion track.

Newjeans’ Danielle becomes Burberry global ambassador

Recently, the official NewJeans Instagram page has officially announced that Danielle – this girl group member has become the global ambassador for the Burberry fashion house from the UK.

This event marks the fact that NewJeans owns 3 ambassadors for 3 of the most luxurious fashion brands in the world even though it has only been launched for 6 months: Hanni for Gucci, Hyein for Louis Vuitton, and Danielle for Burberry.

After BLACKPINK seniors, NewJeans follows in the footsteps of a bright name to become the female idols who have a great influence on the fashion world.

NewJeans is a K-pop group under Ador and Hybe Labels – the company that manages the famous boy band BTS. Only officially operated at the beginning of August 2022, but NewJeans quickly achieved a series of great achievements and warm reception from the audience. With talent and beautiful beauty, NewJeans is expected to become the representative of the new generation of K-pop.

NewJeans consists of 5 members: Min Ji, Hanni, Danielle, Hae Rin, and Hye In. All 5 girls possess radiant, natural, and bright beauty. Appearing on stage, NewJeans impresses with its distinct colors and beautifully coordinated lineup. In terms of choreography and vocals, NewJeans is considered stable when compared to the general level of K-pop rookies.

NewJeans has proven its competitiveness right from its debut with the song ” Attention ” reaching No. 1 on Melon, the top chart in kimchi, and winning 4 consecutive first-week trophies on K-pop music stages Mnet M ! Countdown, KBS Music Bank, MBC Music Core and SBS Inkigayo against a series of big competitors.

Overcome with victory, NewJeans released Ditto. After only 2 hours of release, the song climbed to the top of the Melon Top 100 chart and became the fastest K-pop girl group song to reach Top 1 Melon Top 100 in history. Right after that, Ditto achieved a real-time all-kill when topping the real-time charts of all four leading Korean digital music platforms, namely Melon Top 100, Bugs, Genie, and Flo. The song helped NewJeans become the brightest name for the Best New Artist award at Korean music awards ceremonies.

Not long since its debut, NewJeans members have been favored by big fashion houses to become the youngest ambassadors. Besides music, NewJeans has also proven its potential in the fashion field.

NewJeans has just congratulated Danielle as a global ambassador for the Burberry brand on its official Instagram. Thus, when she was only 18 years old, Danielle “carried” her first global ambassador position.

Marking a new journey, Danielle appeared in the entire outfit from the Burberry Spring Summer 2023 Pre Collection, paired with a black leather Francis Bag, a hot item since its debut last year.

It is known that Danielle of NewJeans is the first global ambassador Burberry appoints after the creative director Daniel Lee took office. Before coming to Burberry, Daniel Lee built a lot of buzzes while working at Bottega Veneta. The debut collection of the new creative director for the British heritage brand will be presented at London Fashion Week on February 20, 2023. NewJeans fans hope that Danielle will be present at this important Burberry show.

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