Fashion resale the fertile land of luxury brands

Fashion resale the fertile land of luxury brands

From the show reflecting climate change in the Fall-Winter 2022 collection to the “mud play” show of the last Spring/Summer 2023, Balenciaga is a rare fashion brand that dares to look directly at the current situation. in. Not as a joke, Balenciaga has once again been more aggressive when it comes to collaborating with the Reflaunt platform, a resale platform.

Fashion resale the fertile land of luxury brands

Previously, there were many brands such as Gucci, Valentino, Jean Paul Gaultier, and Oscar de la Renta … and brands under the “leader” of the Kering group also participated in the resale market. This move has shown that fashion resale is on the rise and is the future business trend.

The growth in the resale market is driven by a number of factors including a change in the perception of second-hand clothing. If in the past second-hand goods were recycled and thrown in landfills, now customers tend to put more value on second-hand products.

Research shows that 40% of consumers under the age of 30 consider the resale value of an item before making a purchase decision. Another outstanding figure is the large number (35%) of high-income people engaged in the second-hand business.

Over the past year, brands have focused more on building a sustainable, environmentally responsible future than in the past. In a quest to reverse the industry’s negative impact on climate, biodiversity, and communities, brands push to create circular systems that increase recycling, reuse and now its resale. This approach allows the brand to continue to grow without excessive production and resource extraction.

Participating in the fashion resale market, luxury fashion brands can exploit both the Gen-Z group and the “thirsty” millennial generation but are limited in terms of wallet. For many brands, resale is the most important opportunity for a brand to demonstrate its “green” commitment to the environment and consumers.

For example, in early 2021, Alexander McQueen teamed up with Vestiaire Collective to launch a buyback program called “Brand Approved,” which allows consumers to deposit used brand products to receive credit in the first place. next shopping at the store.

Like Alexander McQueen, Balenciaga also facilitates his clients. In partnership with the white label resale platform Reflaunt, Balenciaga allows customers to sell used Balenciaga clothing and accessories. The sale proceeds will be converted into credits for customers to use for future purchases at Balenciaga.

Customers can send merchandise for sale at select Balenciaga stores to be sent to Reflaunt for authentication, professional photography, and pricing. These products are then listed on Reflaunt’s global network, which includes more than 25 secondary markets, such as Tradesy, Vestiaire Collective, and Hamburg-based resale platform Rebelle.

With this approach, brands self-produce second-hand/vintage products, which can either be bought back from customers or come from their own repositories. A typical example is the Gucci Vault, a store where vintage Gucci products are restored by Alessandro Michele. Or Coach has (Re)Loved, which sells restored, upgraded vintage handbags.

This method allows brands to control product quality, and price, as well as ensure the origin of products and avoid abetting fake goods in the resale fashion market.

Resale is a fashion marketplace that helps many people access luxury fashion. Therefore some brands offer item rental services. In October 2021, Jean Paul Gaultier opened his own archive of more than 30,000 designs for consumers to buy or rent.

High-handed, Burberry has moved to enter its resale market as a social and charitable activity. The British fashion house has partnered with luxury fashion rental and resale platform My Wardrobe HQ, to give away 30 items (some of which are consumer-sourced). In parallel is support for Smart Works – a UK charity that specializes in providing interview clothes for unemployed women in need of costume support.

Unlike many fashion brands that choose to sell resale online, Valentino limits resale items to four offline stores. Four locations offering the Valentino Vintage line are located in Milan, New York, Los Angeles, and Tokyo. Second-hand and vintage goods are placed in a high-end shopping space with a unique experience for customers.

Not all fashion brands attach great importance to entering the resale market. These include Louis Vuitton, Dior, Chanel, Hermès…

The CEO of Hermès, Axel Dumas, has categorically refused to enter the resale market. He argued that the brand’s active involvement in the resale market “would be detrimental to our regular customers.”

Meanwhile, LVMH’s head of imaging and environment Antoine Arnault said for the time being that the group “will stay away from that second-hand market”, although he has previously said that LVMH is “watching” consider the resale segment carefully.”

And Bruno Pavlovsky, president of fashion at Chanel, explained the brand’s aversion to fashion resale: “We want to keep control of our distribution.”

Whether you’re looking to sell a designer handbag, a pair of shoes, or perhaps a piece of clothing that’s no longer “fun for you” but for someone else, visit one of our sites. website below. They are the most trusted names in the fashion resale market at the moment.

With an online fashion community of over 23 million shoppers, the items you buy on Vestiaire Collective are also guaranteed to be authentic by going through verification processes. If you’re on the hunt for a certain item, the Vestiaire Collective has the useful feature of notifying you by email if it’s available.

RealReal is the world’s largest luxury-focused online fashion resale marketplace, with over 25 million members. Known for its rigorous due diligence process, overseen by experts, the site provides a secure and trusted platform for consumers to buy and sell their luxury items. Products range from women’s and men’s fashion, to high-end jewelry and watches, and home decor products.

A platform that allows you to rent used luxury goods. The platform was founded in 2018 and has since changed the way clothes are rented, with a permanent space in Selfridges allowing customers to try on before renting. HURR is also the first rental platform to achieve B Corp status – high standards as an ethical business.

Rites is a luxury fashion rental platform as well as a second-hand fashion resale platform, with the aim of making the fashion industry a greener place. Rites feature fashion favorites such as Prada, Reformation, Rixo, Stella McCartney, and Ganni. Rites also organize donations, where customers can donate a portion of their sales to charitable causes.

First launched in Milan and with a store on King’s Road in the UK, Lampoon gives luxury items a second life. The platform mainly focuses on the luxury resale fashion market in Europe, with major brands including Dolce & Gabbana, Alexander McQueen, and Chloe. The company wants to help consumers get the most out of their wardrobes and possibly embrace more eco-friendly trends.

1stDibs is a one-of-a-kind online marketplace that connects shoppers with specialty products, from furniture and art to jewelry and fashion. It only accepts trusted sellers. To sell on 1stDibs, you must be referred by two reputable agencies. Special rare and high-priced products can be sold through auctions.

You can click on the links below to own our products

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