On March 3, 2023, high-end watch and jewelry maker Piaget exhibits the “Joyful Highlife” collection featuring 31 fine watch and jewelry creations. The exhibition is the embodiment of the brand identity when excellence ignites artistry.
Piaget exhibits the “joyful highlife” collection that embodies identity and fine craftsmanship
The exhibition illustrates four core aspects of Piaget’s journey into high jewelry and watchmaking: boldness – femininity, the art of goldwork, and art of light and color. Starting out as the manufacturer of Switzerland’s most complex and specialized watch movements, Piaget became the brilliant jeweler of contemporary upper society.
From the very beginning, Piaget founder Yves Piaget has had relationships with many prominent individuals in the art world. That creates a special connection with outstanding talents who will make an indelible mark on their time. It was the creative spirit and brilliant intellect of pioneering artists such as Andy Warhol, Miles Davis, and Alain Delon that inspired the unique and timeless designs that are now part of the collection. Piaget color.
The exhibition “Joyful Highlife” exemplifies Piaget’s own principles, style, and aesthetic philosophy in high-end jewelry accessories. The collection is a true work of art.
The first aspect of the exhibition reveals an integral part of Piaget’s legacy – the daring and passionate spirit of the woman. Since the 1960s, the world of high jewelry and cheerful colors has always appealed to women of the Piaget Society, because they cherish femininity in their own way. The somewhat frivolous fervor of the Piaget Society has been honored by Piaget through its dazzling jewelry timepieces.
Splendid with captivating designs composed of unique materials and vibrant color palettes, the works in the exhibition are a testament to Piaget’s mastery of craftsmanship. It is a bracelet crafted in gold with the Palace Decor technique, a jewelry watch, or a radiant design of Piaget’s signature Marquise-cut stones as well as the “Limelight Gala” and “Piaget Rose” collections and trademarks.
Since the 1970s, Piaget has been a master in gold making with the techniques of carving, sculpting, forging, and hollowing out gold. It is the premise to create many designs, links, bracelets, and necklaces as flexible as silk cloth. Today, Piaget is one of the very few brands that has its own gold foundry, melting and shaping gold from its earliest days.
The Palace Décor-style engraving, the symbol of Piaget, was born in the 1960s, inspired by guilloche decoration in the field of watchmaking. This technique requires skilled artisans to work on a slab of pure gold. Then skillfully carve many grooves, and stylized contours with separate lines, depth, and thickness. In this exhibition, Palace Décor appears on gold artifacts, in stylish carvings and shapes with a shimmering effect like the sun’s rays.
The Marquise cut is a typical Piaget technique with great historical significance and role. The creation of the Marquise began when King Louis XV requested a diamond-cut shape from the smile of his lover Marquise de Pompadour.
Marquise-cut stones are the choice for most of the brand’s high-jewelry collections and are Piaget’s signature creative identity.
Thanks to his skill in crafting and encrusting gems, Piaget’s name is associated with the way it is expressed in colorful colors. The skillful arrangement of colored stones such as emeralds, sapphires, rubies, etc., not only shows the expertise in the meticulous selection and detailing but also shows the perfect technical level of the artisans. Coming to the exhibition space, people can admire with their own eyes vivid works from many striking and eye-catching stones.
To this day, Valentin Piaget’s vision still resonates and inspires new creations for the brand. Especially in high-end jewelry collections, where the technique of encrustation, stone processing, and stone color scheme plays a dominant role.
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