Kim Kardashian and Balenciaga: is it time to change the concept of “muse”?

Kim Kardashian and Balenciaga: is it time to change the concept of "muse"?

With Demna Gvasalia as the author of controversial designs and Kim Kardashian – as the queen of tricks, the fashion village has the noisiest “chemistry” in history.

Kim Kardashian and Balenciaga: is it time to change the concept of “muse”?

As a fashionista, it’s impossible not to know the legendary relationship between Givenchy and Audrey Hepburn, or Hermès and Jane Birkin. Each fashion house has its own “goddess”. In Balenciaga, it’s Kim Kardashian. From her knife-toe boots to her duct tape outfit, she has helped the Spanish brand achieve a media value of up to $90 million. People almost associate Kim K’s style with Balenciaga. Compared with the names listed above, Kim is also an icon but rather a symbol of… scandal. However, with the amazing resilience of the two when standing together, is it time to revisit the definition of “muse” in the 4.0 era?

Balenciaga’s satirical creations like snack bags and high-heeled crocs have created an unusual universe. Citizens of the Balenciaga ecosystem need an out-of-the-box head and remarkable bravery to greet the world in unique outfits. And Kim Kardashian seems to have walked into it quite naturally. When the body dresses that showed off her skin when she was still hand in hand with Ye gradually turned into a body-covering catsuit, she spread a new concept of sexy fashion. Kim “couples” with Demna’s crazy creations and completely creates her own fashion taste: must be bold, must attack the senses, and make everyone comment.

Kim does not have an elegant and classic aura like the old Hollywood stars, even more, distant from the female figure in literature and cinema, but she can breathe into every outfit a sharp and powerful breath. force. Creative Director Demna Gvasalia has never claimed to have any designs inspired by Kim. But now, when we look at every surreal design on the Balenciaga catwalk, we can all think of the image of Kim Kardashian being the first to dare to wear them in front of a crowd.

Today, it’s hard to get into the entertainment section of any website without encountering at least one member of the Kardashian-Jenner family. In a short time, Miss Kim’s “scandal” helped Balenciaga’s searches skyrocket by 505% after appearing on the Met Gala 2021 red carpet with a “faceless” image. The Spanish fashion house regularly interacts with Kim’s more than 332 million followers on Instagram, giving her a boost to the keyword “Balenciaga” on the number one position of all search engines. Even just a casual street style on the streets of New York, Kim can turn into a trend.

After all, a partnership between a living character and a certain fashion house results in an uplifting of vision and creativity. Kim really made fashion’s wildest dreams come true with the surreal figures of designer Demna Gvasalia.

Absent from Balenciaga’s recent Spring-Summer 2023 show, Kim Kardashian received a gift from the brand’s Creative Director, revealed to be the “secret look” of the Kim-specific collection. At the recent Milan Fashion Week, the scandalous queen of Hollywood became the inspiration for Dolce & Gabbana’s “Ciao Kim” collection. Maybe in the not-too-distant future, Kim will also wrap up a Balenciaga show as a model of the collection or as a co-designer.

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