Following Silent Luxury, Delvaux may not be a smooth name in the media, but this is one of the oldest leather goods brands that have won the hearts of the oldest elite.
Delvaux Belgian hermès and old money bags
The reputation of haute couture comes not only from craftsmanship, but also “measured” based on historical value. The “banyan trees” like Hermès , Louis Vuitton were born in the nineteenth century. But the “oldest” in Europe is Delvaux. In 1829, even a year earlier before Belgium gained its sovereign independence, the brand’s father, Charles Delvaux, started his career. The level of the Belgian giant has been maintained for 193 years by masterful engineering and novel wit in each design.
The forerunner of the brand is a travel shop located on the territory of Brussels. At that time, Delvaux was famous for chests made of sturdy, convenient leather that were trusted by the rich in expeditions. In 1883, the Belgian maison was awarded the title “Purveyor to the Court” – an honorary award for organizations whose products or services are highly valued by members of the royal family.
Delvaux’s name continued to rise over time, but really “sprung up” when it introduced a handbag for women, patented in 1908. The reason Charles Delvaux made a new decision. This is because he foresaw a tourism revolution coming to Belgium, when railway density in the country increased in 1875. The female client was looking for a smaller version. of a regular suitcase but still enough to hold important items.
Delvaux’s heyday was marked in 1933, when Franz Schwennicke took over the business. He catapulted Delvaux into the high end by introducing seasonal collections from the 1950s that reflected the best of Haute Couture fashion . Under the ingenious management of Schwennicke, and later his wife Solange, leather goods history continued to welcome Belgian “iconic” designs such as Le Briliant (1958), Le Tempête (1967), Le Pin ( 1972). Since 1908, more than 3,000 bag samples have been recorded in the “Golden Book” – Livre d’Or of Delvaux.
Of course, in the process of formation and development, Delvaux’s path is not always lined with flowers. In 2011, the brand was on the verge of bankruptcy. The once famous bags were almost synonymous with “grandma’s bag”. Former Louis Vuitton CEO Jean-Marc Loubier bought Delvaux and turned Delvaux into a “must-have” in Asia, instead of hitting the European market, which was already overcrowded by fashion houses.
China – Korea – Japan, three fertile lands of Asia – Pacific, is Delvaux’s next destination. This strategy overturns the previous situation of “thousands of pounds hanging by a hair” and helps the brand quickly gather a large number of potential customers.
There is a reason for the elite to still favor Delvaux even though it offers “heavenly” prices. Behind these meticulously handcrafted designs is a link with the art movement, which here is Surrealism . This unique and witty approach results in “very Delvaux” designs – both classic and fun.
Belonging to the Brilliant line – one of Delvaux’s “signature” bags , the Brilliant Humour bag is impressed by the satirical words – Ceci n’est pas un Delvaux (Translation: This is not Delvaux). It was inspired by the drawing of a smoking pipe The Treachery of Images by Belgian artist René Magritte.
Delvaux also offers a gift for guests who still have nostalgia for playing toys with the Miniatures line. When Doraemon’s miniature flashlight wasn’t real, Delvaux took action to shrink the typical symbols of countries around the world into a mini-size version! Japanese cherry blossoms, British telephone booths, and American flags are all collected and brought into the savoir-faire workshop of the artisans.
The generation of MZ today still has a certain love for this long-standing brand. “Australian Rose” BLACKPINK Rosé each wore two Delvaux Briliant MM Leather Satchel and Pin Mini Bucket bags worth $5,900 and $1,900, respectively. Two members of BTS, V and Suga, also showed their love for the classic Brilliant bag line of “Belgian Hermès”.
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