Where are asian models on the world fashion map?

The lucrative Asian market is the future of the world’s luxury industry. To be more suitable in the eyes of the Asian public, a series of models have appeared on the fashion chart and in core campaigns.

Where are asian models on the world fashion map?

With the rise of the Asian market, many models have gradually entered the high fashion industry when catching the eyes of prestigious designers, participating in the top catwalks, and appearing on the cover. prestigious publications. Bringing the intersection of heritage and culture imbued with national identity for more than a thousand years and contemporary fashion thinking, Asian models are gradually proving their position with a different style in front of the mass market. Western names are already too familiar.

With a height of 1.79m and a three-round measurement of 78-60-88, Ha Tue is a Chinese model, the first Asian face to advertise for Shiseido and open a fashion show for Ralph Lauren. At the same time, she is also the second Chinese angel on the legendary lingerie fashion catwalk of Victoria’s Secret.

In fact, Victoria’s Secret was not a brand and the fashion show was popular with many fans at the time. This is inherently explained by differences in culture and dress when the definition of lingerie should not be shown publicly. However, the demand for women’s high-end lingerie in this market says the opposite. According to the report, the demand for high-end women’s underwear was growing strongly in China in the years 2017-2018, as the actual standard of living increased and the social status of Chinese women changed. This has resulted in average sales having doubled in five years, to $18 billion (£14 billion) in this market alone.

Reaching this potential market when bringing the image of a Chinese female model to the Victoria’s Secret show was premeditated. Ha Tue is compared with “Ha Tien Co”, the character in the legend of Bat Tien of the East with fragile beauty and a bit of escapism while Ha Tue herself pursues unchanging modernity. This point accidentally matches the DNA of the billion-dollar lingerie brand.

Chiharu Okunugi is a supermodel from Japan with a modern style and fashion mindset. Born in May 1992, the female model had the opportunity to walk on the catwalk of a series of big names in the industry such as Prada, Balenciaga, Miu Miu, Steffie Christiaens, Chanel, Agnes B, Hermes, Moncler Gamme Rouge, Mugler, Thiery Colson, Yohji Yamamoto, Allude, Kenzo or Martin&Tsumori Chisato.

Japan prefers a minimalist, not-luxury lifestyle, but they are still very interested in high fashion when this is the paradise of vintage brand followers in the world. In Japan, the general trend of the masses is to prefer unbranded models and durable designs that go with the years and go well with any casual outfit. The appearance of Japanese women also focuses on the subtlety of the lines, so that the natural harmony.

Therefore, it is understandable that Chiharu Okunugi is so suitable for foreign fashion houses. In her, the public can easily see the Asian image that fits the criteria of a high-end fashion brand in three factors: luxury – fashion – modernity. Therefore, it is understandable that she often appears in prominent promotional videos of brands. But, the dreamy beauty and intelligence when combined with traditional Japanese elements are the prerequisites that bring value to Chiharu Okunugi.

Dahan Phuong Oanh is a Vietnamese model of Gen Z. The female model made the world have a different view of the young generation’s fashion thinking when she was present in the ready-to-wear collection of the fashion brand. Sustainable site Stella McCartney with 6 different stylish designs.

Born in Dien Bien, in the Northwest region of the country, Dahan Phuong Oanh’s appearance is the common point of many girls in the northernmost region of Vietnam. This is perhaps quite surprising to many people when it does not belong to the standard of modern beauty and traditional thinness, but it is extremely suitable for the trend of many famous designers.

Unlike many other models, Dahan Phuong Oanh’s fashion thinking was early. This is reflected in her growth at Vietnam’s Next Top Model All-Stars when there are new combinations in color and accessories. This seemingly simple point makes her “carry” a series of colorful costumes on international catwalks without overshadowing many foreign beauties.

With a beauty forgotten by time, Devon Aoki brings to mind the pure image desired by many top photographers such as Juergen Teller, Ellen von Unwerth, and Nick Knight. Devon Aoki born in 1982, is a “hybrid rose” with two Asian-European bloodlines, of Japanese origin, with a face and body characteristic of Japan, but with sharp five-sensory details like Westerners. . This not only helps the European costumes to be depicted but also helps to harmonize the styles of the two different regions.

Thanks to this point, Devon Aoki is honored in the fashion world, especially when the Y2K style comes back strongly. With the same image as in previous school garden movies, Devon Aoki shows a liberal, mischievous but youthful look even though he has passed his forties with the trendiest outfits. These are all valuable points that high-end fashion houses pursue when “choosing to send gold”.