Vietnamese-born designer peter do becomes creative director of heritage brand helmut lang

On May 10, Vietnamese-born designer Peter Do officially announced joining the Helmut Lang brand as Creative Director. He will start his new role on May 15, 2023.

Vietnamese-born designer peter do becomes creative director of heritage brand helmut lang

Sharing on his personal page, Peter Do said: “I want to continue to devote my energy to the city I live in regaining its stature as a center that attracts all those interested in forward thinking. in fashion. During my days on my fashion learning journey, no brand embodies this spirit more clearly than Helmut Lang. So I’m honored to be tasked with opening the next chapter in Helmut Lang’s legacy.”

Having worked under the famous designer Phoebe Philo (Céline), Peter Do has formed a balance in terms of creative thinking. His designs are impressed by the genderless beauty along with the symmetrical patterning technique with robes, trousers, high-quality knitted shirts, suits, etc. Minimalist colors like black, white, and beige but always special, variations through unique laying arrangements, ombre bleaching techniques, resin dye, meticulous seam details, and very cut lines. Not only that, but he also cleverly brought inspiration from the image of Vietnamese traditional ao dai into the “HOME” collection and made a strong international impression.

On September 14, 2022, Peter Do successfully presented the collection with the theme “TIME” at New York Fashion Week, causing great resonance in the fashion industry. Just 3 months later, he received the Women’s Costume Designer of the Year award. This is one of the most prestigious awards in the fashion industry voted by the Council of Fashion Designers of America (CFDA).

Becoming Creative Director at Helmut Lang is an important milestone in Peter Do’s career and also the first time in history that a heritage brand has appointed a Vietnamese-born designer to this prestigious position.

Founded in 1986, Helmut Lang is one of the most influential high-fashion brands, with contemporary designs. The fashion house leaves a mark in the hearts of followers through its designs that use minimalist colors but carry its own fashion language because of its simplicity, high applicability, and unique processing and tailoring techniques. The Austrian brand also has a huge set of DNA codes with archival products, contributing to the development of the fashion industry during the past 37 years.

One of the pioneering directions that Helmut Lang created is to dare to bring streetwear to the high fashion catwalk, contributing to the development of the ready-to-wear fashion line. This is also the fashion house that paved the way for a series of illustrious brands such as Alexander Wang, Lee Roach, Yang Li… Even talented designers like Rick Owens and Kanye West have been inspired by Helmut Lang.

Not only that, the late designer Helmut Lang – the founder of the brand, was also one of the first to apply high-tech fabrics in his collections, becoming a trend that other brands followed. and continues to grow.

In tune with both design thinking and creative philosophy, it is hoped that Peter Do will follow, decipher the DNA code and open a new golden age for the Helmut Lang brand.