CHANEL’s old runways are now great materials to cut into 30s content on TikTok. Why do young people “plant a tree” of a CHANEL from twenty years ago?
The best haunt is chanel vintage! the catwalks at the end of the last century created a fever
Gen Z’s love for vintage fashion is something that needs no proof. From thrift to high-end design, all things old can sparkle when they meet the right owner. Not only CHANEL’s signature pearl or brooch jewelry, but costumes from the 80s and 90s of the famous French fashion house have also become a sought-after item.
The hashtag #vintagechanel has reached nearly 30 million views on TikTok, proving a fashion trend that has received a lot of attention. Kylie Jenner, Gigi Hadid, and BLACKPINK Jennie have also joined the vintage CHANEL game.
When it comes to CHANEL, it is impossible to forget the “godfather” Karl Lagerfeld, who has created a powerful “empire” until now. CHANEL in the 90s was perhaps the most heyday of this fashion house, when Karl “molded” the “lifetime” collections, creating the core beauty for the brand. Tweed suits, black-toed shoes, or designs filled with layers of pearl necklaces are Coco Chanel’s original creations but completely dominated the market thanks to this German designer.
Surprisingly, shows from the 90s are suddenly replayed regularly on digital platforms, especially TikTok. Flashback videos of CHANEL in the past not only make viewers curious but also inspire collecting items with nostalgic beauty and hidden historical stories. In addition, there are many YouTubers who post vintage handbag haul videos that attract significant views.
BLACKPINK Jennie once helped Chanel’s old designs come back spectacularly. The blue crop top shirt embroidered with the CC logo first appeared in the 90s, once worn by Jennie to the airport, and had a time of “storming” all over the forums. Kylie Jenner also caused a storm when she owned an extremely rare heart-shaped tulle bag.
At the event commemorating the late designer Karl Lagerfeld, Gigi Hadid designed a tweed jacket that was released in the late 80s and was also one of Karl Lagerfeld’s first creations at CHANEL.
The old CHANEL image is not only reproduced through recent designs but also in the performance context. On the simple black-and-white runway of Spring-Summer 2022, the intermittent flash of flash kicks off Art Director Virginie Viard’s spin back into the past. The Fall-Winter 2022 collection takes tweed fabric again to recall the memories of the ladies of the 60s. The “loose” suits combined with the chain belt used to be a feature of Karl’s time.
For high-end fashion, vintage goods are “more expensive” than newly produced ones, which is not unreasonable. Over the past time, the fashionistas have to “five times seven times” overwhelmed by the price increase of CHANEL, bringing with it the value of the vintage design. The camellias’ “timeless” aesthetic makes them “durable”, forever sexy, and increasingly scarce.
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