Youth is always an endless source of inspiration in art, from music, and movies to fashion. From there, the trendy and bold Fashionitchen concept was born.
Starting the fashion then trend hawonkoo made its mark from the very first time of its debut
The father of this completely new definition is Hawonkoo – a household brand from Korea. The breakthrough when pioneering the Fashionitchen trend has made Hawonkoo gradually become a “serious” name between the domestic and international household markets.
Along with the progress of the flat world, today’s young generation has a significant shift in lifestyle and thinking. Creative, innovative, and dynamic are words that are often mentioned when talking about young people. Growing up in the explosion of technology, they almost erased the limits to always explore and challenge themselves in new “fields” of knowledge.
Therefore, the characteristics of these individuals are open-minded and not afraid to change in all aspects, from learning and working to thinking and socializing. They dare to think, dare to do, and are always explosive factors, creating breakthroughs in all circumstances.
If previous generations mostly emphasized stability in life, today’s generation thinks that movement or difficult challenges are valuable materials to “draw” a life worth living. Most of them have a strong awareness of creating value in their lives right from the first steps, gradually creating a generation of “think differently and dream big”.
In the past 10 years, society has witnessed outstanding achievements of very young faces in all fields and their “dominance” in a series of novel professions in the creative industry. like fashionista, vlogger, YouTuber…
The liberality and development of the times have allowed young people to use their unique colors to assert themselves and contribute different values to the community and society. Hawonkoo can also tell the same story, about a representative innovating the modern kitchen space, bringing life to home appliances in its own way.
Inheriting the trendy features of the land of kimchi and inherent creativity, Hawonkoo has launched a completely new concept “Fashionitchen” (a pun between “Fashion” and “Kitchen”). That is the fact that home appliances are not only outstanding in terms of function and utility, but also creative masterpieces with stylish designs – which is rare in other household brands.
The fashion spirit displayed in each product is a hallmark of Fashionichen so anyone who loves beauty can be pampered right from the kitchen and everyday life.
Even those who are not afraid to experiment can even bring Hawonkoo with them so that these products appear as unique fashion accessories during walks, picnics, or photo sets. virtual living in the “studio” of the home kitchen.
It is no coincidence that Hawonkoo exclusively created Fashionitchen and made it a trend, it is a powerful statement of a spirit of always leading, breaking, and creating limitless. More than that, Hawonkoo’s Fashionitchen touches on the global mindset of the new generation, a leading generation with a proactive, confident, talented, and unique lifestyle.
With that spirit, Fashionitchen is an indispensable highlight for the kitchen space of contemporary young people. Recently, Hawonkoo has launched the Moon Collection collection, promising to captivate aesthetic souls. This collection is inspired by the fullness of the family on the full moon night of the Lunar New Year (Chuseok in Korean), sending a message about human values in life.
True to the saying of the legendary Leonardo Da Vinci – “Simplicity is the ultimate sophistication”, the elegant, minimalist curves in Moon Collection both turn on the inherent elegance and can be in harmony with all contemporary kitchen space design.
The product’s four trendy colors openly express the characteristics of different lifestyles, helping users transform the space in their own way. Whether gentle, romantic, or rebellious, there is a Hawonkoo for everyone.
Inspired by Tourmaline – the stone that brings joy and love, Girly Pink brings a youthful, gentle and feminine pink color. Starry Night is like a sparkling starry sky with a mysterious glossy black color. Charcoal Brown’s beige is like a slice of cinematic footage that is both modern and nostalgic. Meanwhile, Gray Matte is for those who love sophistication but are not cold.
Removing the stereotype of home appliances, Hawonkoo and Fashionitchen are creating “artistic” living spaces for their customers, who are starting their journey of creating a personal identity from the simplest things.
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