Lacoste x netflix bst – a handshake with a giant, a fashion premise that merges with cinema

Unlike previous motifs, the Lacoste x Netflix collection brings the universe of fictional, mysterious characters from 8 hit TV series.

Lacoste x netflix bst – a handshake with a giant, a fashion premise that merges with cinema

Movies in general and the small screen, in particular, have long created deep multi-ethnic and multicultural connections and promoted the entertainment needs of fans. Because of that influence, many fashion giants have repeatedly cleverly put brand-breathing designs into movies in the entertainment world. Unlike previous motifs, the Lacoste x Netflix collection brings the universe of fictional, mysterious characters from 8 hit TV series: Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow x Bone, and Elite, come to life and hit the road of sports fashion through Lacoste’s iconic Crocodile.

Released in April 2023, the Lacoste x Netflix collection recreates impressive movie segments in applied street fashion. Looking at the BST, we can easily see Lacoste Crocodile under the embodiment of the typical characters of each TV series.

With a variety of dynamic designs such as Polo shirts, sweatshirts, tracksuits, or caps, the Crocodile character on each outfit has been shaped and designed according to each individual theme. In particular, like the Demogorgon monster in Stranger Things, the recognizable British aristocratic hair of the romantic Bridgerton series, or those who are fans of the Sex Education series are certainly interested in the crocodile in the funny cycling scene. …

“We think every product can be a powerful vehicle for telling stories, and our partner Lacoste shows an opportunity,” said Josh Simon, vice president, of consumer products, at Netflix. Unique collaboration when combining fashion x entertainment. The collection is creative and engaging, and gives fans the opportunity to express their love for our iconic stories and characters.”

Not only stopping at preserving intact the statement of a Sports – Fashion brand, but Lacoste also shows the desire to constantly reach out to its community at all levels of society, going beyond conventional prejudices. often.

Catherine Spindler, Vice President of Operations Lacoste, said: “We are delighted that this partnership has resulted in a unique encounter between our two worlds, both of which are unparalleled in strength. about creativity and innovation to bring together communities from all walks of life. The BST was born from this collaboration as the connection of two compatible and compatible cryptocurrencies.”

LACOSTE x NETFLIX is not only the fusion of two worlds, but also an opportunity for fans to convey their love for the entertainment industry, and at the same time to express each person’s personal style through non-woven costumes. unique gender.