Heard about the factory waste nightmare and the sustainable fashion approach of mad lips x community buzz

Heard about the factory waste nightmare and the sustainable fashion approach of mad lips x community buzz

Excess fabric in the garment industry is always an environmental nightmare because the decomposition process takes tens to hundreds of years. Now, they will be given new life with the Buzz Collection /+84/ x Crazy Lips in a contemporary spirit.

Heard about the factory waste nightmare and the sustainable fashion approach of mad lips x community buzz

“Who wears these?” is a saying that Designer Tom Trandt has heard many times behind the scenes of Fashion Shows at the time when he first came into contact with “ Sustainable Fashion ” in Vietnam. Still believing in a sustainable future of fashion, Moi Dien collaborated with the Buzz Community /+84/ to “transform” the scraps of fabric into the “KAO” Craft Collection.

With a different vision and design language, along with the determination and “the courage” to change tastes, Moi Dien has led the sustainable fashion game in the Vietnamese market with unique designs. When “sustainable fashion” was still a primitive concept for the vast majority of consumers, local brands needed pioneers worth learning and applauding like Moi Dien.

Crazy Lips collaborates with the local community Buzz /+84/ – Root Eighty-Four to rejuvenate the approach to young people, thereby telling the story of human values ​​and a diverse and colorful vision for young people. a career in the land of cultural harmony Saigon. The “KAO” Career Collection was created at the point of a common vision between Sneaker Buzz and designer Tom Trandt.

Young Creative Community Buzz /+84/ (Original Eighty-Four) is one of the local communities with many areas of activity such as Fashion, Music, Skate, Sustainability, and Art. They are collaborators of the “Innovative Retailer Ecosystem.” Sneaker Buzz is a senior partner in the Vietnam market of many international brands such as Nike, Vans, Kangol, Alpha Industries, Be@rbrick, and MightyJack.

The diffusion of sustainable diversity is one of Moi Dien’s core values, so it’s no wonder that the “KAO” Crafts Collection is crafted from factory scraps and 100% cotton leftovers. Manual cleaning and regeneration techniques are applied to reduce the increase in carbon emissions from the production process, and at the same time promote the sustainable processing habit of “Zero Waste” for the Vietnamese fashion market. Through this collection, Moi Dien and Buzz Community /+84/ want to emphasize the product loop issue and send a message about the mission of giving new life to waste while ensuring fashion and safety. consumption.

Inspired by the way that everyone thinks everyone has their own dream, career and the name of the community, “KAO” was proposed to become the name and theme of the collection to set the perspective that “Saigon is a land of diverse cultures, where young people live with many different professions, but each individual contributes to making Saigon have its own unique features.

They are a link to help society develop together. Regardless of the profession, respect. The profession “KAO” is the chosen topic, honoring the diversity of professions, showing the connection circle of society in general and Saigon in particular.” Designer Tom Trandt – Founder of Lip Crazy shared.

Following the trend of denim appearing popular in Vietnamese popular culture recently such as the MV Bo Xi Bo by singer Hoang Thuy Linh or the Live dance performance 90-60-90 by singer Toc Tien, the collection has just captured the market. the filial piety of riotous and individualistic young people, while keeping the core of modern creativity but still imbued with a strong sense of responsibility.

The creative minds behind the collection spent hours transforming scraps of fabric into raw fabrics that make up exceptional denim. Not only that, the graphic on the T-shirt is also a unique product of the Buzz Community /+84/ x Mad Lips. Based on the concept of “Installation Art” with color patches and panties that gradually change from light to dark randomly, the motifs of the “KAO” Profession are the “sobs” and irregular fashion statements of talented young people. power.

Famous for its meticulously handcrafted products, with precise and balanced details and lines, it is not difficult to understand why Moi Dien is often named in famous international newspapers. The products of this brand are also covered on fashion catwalks and often “sold out” very quickly.

The time will create the brand, the market signal in the end and the consumer behavior is and will gradually change in a positive direction as customers gradually open up to local brands. The “KAO” craft collection with unique materials, “trendy” design language, and reasonable prices is a golden opportunity for Vietnamese fashionistas to access local fashion products.

A collection full of “High-Fashion” positioning and not too far from the fashion trend, the “KAO” profession is tolerated by diverse tastes in Saigon, blended with young Eurasian and negative trends. echoes from Moi Dien as well as the Vietnamese community with the area code.

With recycled, hand-processed materials, the Buzz /+84/ and Moi Dien Community Collections will be available in limited quantities from VND 700,000. The collection presents a variety of items such as T-shirts and tank tops, following genderless shapes to celebrate non-discrimination.

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