Hanoia welcomes art director tom trandt and the new store at the diamond plaza

Hanoia welcomes art director tom trandt and the new store at the diamond plaza

Hanoia officially opened its newest flagship store at Diamond Plaza Shopping Center (HCM) with a space highlighted by lacquer columns that creatively simulate the image of gardenia.

Hanoia welcomes art director tom trandt and the new store at the diamond plaza

Hanoia is known as the home of high-class lacquer works made by the hands of talented Vietnamese artisans. Hanoia’s products, converging the quintessence of the enduring beauty of traditional crafts, are now breathed in through the creative thinking of Art Director Tom Trandt . To reach the younger generation, the artisans have strived to maintain the level of perfection in their crafting while embodying the traditional beauty with a contemporary breath.

Located on the 2nd floor of Diamond Plaza Shopping Center, the store was designed by architect Hoang Le Ha. This is a very impressive Hanoia 2.0 version, exalting the brand’s new and youthful vision and development orientation. This time, the highlight in the store is the poles inspired by the image of gardenia, an item associated with Hanoia’s artisans.

The exhibition space consists of 3 parts: Hanoia History (the typical iconic products of the brand), Hanoia Present (products made from Lanh My A material – in which 4 designs are created). by Art Director Tom Trandt) and Hanoia Future (presented in 3D visual about the brand’s new development direction in the future).

Amidst the space of soft arcs, the latest collection of “Heavenly Flowers” will become the focus. The world of Hanoia spans from decorations, jewelry , to costumes and accessories . A vivid natural picture with many unique plant species is covering the view and dancing on the lacquer and silk Lanh My A.

Hanoia with the desire to rejuvenate itself and enter the lives of the young generation has begun to change with its first root being human. The brand entrusted the position of Artistic Director to designer Tom Trandt after considering a series of talented candidates. Tom Trandt scores for his daring, his experience of studying abroad and his unafraid to learn new things. Through his special lens and interpretation, Hanoia’s inherent heritage has received a new breeze and has become more flexible, easily creeping into life.

At the ELLE Fashion Show 2022 , Hanoia’s “Mystic Flower” garden also bloomed on the catwalk. Subtle colors, rarely seen in current fashion trends, create Hanoia’s boundary between other performance collections. The designs in the new collection shine with unique beauty, bringing the message that each person owns their own beauty and charm.

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