Gucci uses bioplastic for eco-friendly dive watches

Summer 2022, the Gucci Dive Watch line of dive watches is upgraded with new materials: Eco-friendly recycled steel and bioplastics

Gucci uses bioplastic for eco-friendly dive watches

In the summer, besides shopping for swimsuits and resort clothes, you also need a good quality diving watch. It will be an assistant for you to keep track of the time when you go swimming to see the coral or scuba diving. A new eco-friendly yet trendy option for this summer is the bioplastic Gucci Dive range of dive watches.

Designed with bright colors reminiscent of the sea. Using environmentally friendly materials including recycled steel and plant-based bioplastics. Premium quality because the automatic movement is made in Switzerland. The price is affordable when compared to many other luxury watches. This is a great gift from Gucci.

Bio-plastics use part or all of plastic materials extracted from plant sources.

There are usually two types of bioplastics. One is PLA (polylactic acid) extracted from sugar, with sources harvested from corn/maize, tapioca or cane sugar. The second is PHA (polyhydroxyalkanoate) formed by bacteria.

Despite the word “bio”, but bioplastics are not necessarily biodegradable. To decompose bioplastics requires professional waste treatment plants. However, because bioplastics do not use petroleum, it reduces dependence on non-renewable resources. Therefore, this material is considered a more environmentally friendly option at the moment.

The choice of bioplastic to update the Gucci Dive line of dive watches shows the Italian brand’s determination to invest in sustainable development. According to the proposed Equilibrium , Gucci says it is “reducing the carbon footprint in the supply chain, adopting environmentally friendly policies to protect nature”. The company’s goal is to be able to make messages transparent by 2025.

Besides, Gucci Dive bioplastic diving watches can also create a good trend in the high-end watch market. According to a report by investment bank Morgan Stanley, Gucci is the 25th largest Swiss watch brand, with sales of 253 million Swiss Francs (about 6.28 trillion VND) in 2021 alone, surpassing even brands. like Zenith and Hamilton. With the “leading goat” being Gucci, bioplastics and recycled steel could soon appear in other watch brands.

The bioplastic Gucci Dive dive watch line has a 40mm face, quite large and sporty. The case and band are made of bioplastic with four color codes: White, green, blue, and translucent. The frame, crown and accessories are all made of recycled steel.

Beneath the transparent sapphire crystal is a playfully designed dial with Gucci symbols – the GG logo in brackets, the bee and the star – replacing the numerals on the dial. These symbols are luminous, making the time easy to read in dark seawater.

The Swiss made automatic movement is revealed through the transparent bottom layer, and also the top of the watch. You don’t need to worry about the transparent cover; because this bioplastic Gucci Dive dive watch is water resistant to a depth of 200 meters! Gucci recommends that you have your watch serviced periodically to maintain the water resistance of the dive watch line.