Gucci and the north face the spirit of unlimited adventure continues the second chapter

At this time last year, Gucci and outdoor fashion brand The North Face shook hands for a collaboration rooted in a passion for conquest. Curiosity and ego coincide are both DNA. It was the project that helped Gucci expand its reach in the client base, and at the same time solidified the fashion reputation of The North Face’s signature designs. Following that success, Gucci x The North Face is back with Chapter 2 and promises to reach a higher destination.

Gucci and the north face the spirit of unlimited adventure continues the second chapter

The campaign’s promotional photos were taken in Iceland through the camera angle of French twin photographers Jalan and Jibril Durimel, under the artistic direction of Christopher Simmonds and Creative Director Alessandro Michele . Gucci’s intrepid explorers have set foot in the Nordic mountains to unleash a visionary vibe in front of breathtaking nature and also a source of inspiration that springs to its roots.

This upmarket picnic returns to the ’90s with iconic designs from The North Face and Gucci’s slightly mischievous and arrogant artistic instincts. Starting with the logo has been flexible unified according to the three familiar curves of The North Face and the red and blue bands of the Italian fashion house.

The North Face’s creative focus on practical experience and functional enhancements that we’re familiar with is coded with Gucci color palettes and patterns. As the monogram has surpassed many other trends to become the most loved and used trend of the past year, The North Face x Gucci: Chapter 2 collection refreshes a series of items such as bomber jackets , life jackets , pants. bibs, canvas backpacks, crossbody bags, beanie hats, … with the signature GG monogram.

Not only that, color-blocking was also a typical trend in the 1990s. Designers took this formula and created more modern color schemes to easily blend in with casual outfits. day. The saturation in each color has also been increased to show the vibrant, bright nuances that have been the hallmark of Gucci under Alessandro Michele.

The bomber jacket that was indispensable in the wardrobes of Gen X and Gen Y at that time was also renewed with floral motifs, monograms, eye-catching colors, highlighting the current fashion style. The designs are all used in lightweight nylon fabric, ideal for outdoor activities as well as a trendy “look” to express individuality.

The North Face x Gucci: Chapter 2 is committed to supporting environmentally sustainable practices through the use of ECONYL® – a fabric created from recycled materials. At the same time, the production and transportation of bags and paper boxes are also optimized to minimize the impact on the environment.