Feminine intelligence – inspiration for multidimensional femininity in chats by c.dam's 'figure' collection

Causing a fever at Elle Fashion Show with Supermodel Minh Tu’s reverse catwalk performance in December, CHATS by C.DAM officially launched the “Figure” collection with deep inspiration about feminine wisdom.

Feminine intelligence – inspiration for multidimensional femininity in chats by c.dam’s ‘figure’ collection

Definitions of femininity are often shaped by culture, forcing women to be framed in fixed values and molded into behaviors that are defaulted to girls. The reshaping in the cultural image of femininity is not a new wave, but the topic has never lost its relevance. Because even though the world has developed as it is today, women are still labeled with many invisible “labels”.

At the last ELLE Fashion Show 2022, the moment supermodel Minh Tu walked backward and 30 models ran on stage, leaving a strong impression on the audience. This is also the intention of Creative Director Cuong Dam. “Dream of New Beginnings” (roughly translated: the dream of new beginnings), CHATS by C.DAM has expressed the spirit that ELLE Fashion Show wants to convey.

On the catwalk, the femininity of CHATS by C.DAM is shown through the journey of a woman stepping back, searching for an inner voice to return to her core values. From there, turn it into your inner strength and go straight toward your life’s dream. Here, CHATS by C.DAM has used the lines in its design to portray the image of a new-age woman: seductive, intelligent, successful, powerful, and aesthetic. The brand’s creations showcase women’s role in evolving society and how they want to express themselves through clothing.

Every woman can define her own feminine beauty. Inside them are multi-dimensional flows made up of many parallel personality traits. A woman can be strong and weak, independent and caring, and flexible yet tough enough when needed. Feminine intelligence allows a woman to express all her personality traits and emotions freely.

Projected from multi-dimensional feminine beauty, each design in the “Figure” collection was created by CHATS by C.DAM from a combination of many personality traits. With “Figure” designs are broadened the scope of creativity, playing the game between forms, design techniques, and variations of opposite proportions. Straight silhouettes, clean cuts, and straight seams across the designs represent a strong personality and a liberal fashion sense.

It can be said that “Figure” is a powerful transformation of CHATS by C.DAM on the way to conquering the fashion heart of contemporary women.