Looking back at the fashion weeks in the 4 largest capitals of the world that just took place in 2022, a year that officially ended the series of days of watching online shows, what remains in the minds of fans The tone up to this point is probably excitement, curiosity mixed with joy when admiring the collections of luxury fashion houses.
Fashion week 2022 the catwalk many tricks to satisfy the thirst for media
It is undeniable that 2022 marks the return of the traditional catwalk after 2 long years of responding to the pandemic with shows on digital platforms. In preparation for this arrival, the haute couture houses not only bring brand followers into the flashy world of the fashion house’s archives through their collections but also open up an amazing creative universe.
Magical preserves unique cultural and artistic values on costumes, performance spaces, and even performances that are integrated into the launch program. Their level of “playing, paying” not only stops at the huge amount of money to complete the show, but the most successful point lies in the media fever that the event created. Even though the show has not been officially launched, just a rumor or a trailer about a special collaboration is enough to “warm up” social networking sites,
Indeed, to deliver a spectacular performance, touching the audience’s emotions is not an easy task. It can be seen that creative directors never throw all their “trumps” into a collection, but only stop at a safe level, enough to satisfy the fans’ expectations. Not because of a scarcity of creative ideas, but rather to blend values together in the most perfect way. As the driving force behind a decades-old fashion house, designers inherit the quintessence of heritage from the founder and previous generations of creative directors and then weave them from there. future fashion dreams from timeless classic “materials”.
In order for the long-standing values of the fashion house to continue to be preserved on modern fashion artifacts, under their sharp professional eyes, they have skillfully integrated many contemporary imprints into their costumes. Since then, fashion houses create a link between the past and the future of the fabric. That is also an indirect reason why designers choose a safe direction for each of their collections because instead of embracing too many values, it is easy to make the overall discrete and lose depth. they focus on exploiting a key idea so that the story is unified and easy to make viewers feel in the most authentic way.
In addition to well-invested BSTs, fashion houses also have to carefully calculate the level of satisfaction of the fashionistas when watching the show. More than an eye-catching collection – the main soul of every fashion week, the key point that causes a breakthrough effect in the performance is also one of the highlights that the audience remembers. It can be modern technology, a cultural-historical – artistic story or it can be a meaningful message. Fashion has its own language of expression, so the creative director or art director and the design team are the ones who act as “interpreters” to convey those values to the fashionistas.
Each fashion house shows a different side of modern fashion. If not talking about creative ideas from the BST, the performance space is also an integral part of the show’s wide coverage. The most typical can be mentioned Valentino, the Italian fashion house that once made the whole fashion field watch the show of the Ready-to-wear collection Fall Winter 2022 completely covered in brilliant fuchsia pink and turned this color into a ” hot hit’ of the year. Right after that, Creative Director Pierpaolo Piccioli’s Haute Couture Autumn-Winter 2022 debut show once again occupied the spotlight of Paris Fashion Week when becoming the most spectacularly invested event of the year.
No longer encapsulated in the brightly lit traditional runways, now, the fashion shows of luxury fashion houses become closer to the modern lifestyle of Gen Z as well as sticking to the mainstream spirit of The collection they want to send. For example, at Givenchy’s Spring Summer Male 2023 show, designer Matthew Williams surprised the fans with the “water surfing” of models in new vulcanized shoes. Immediately, all eyes were on the fashion house’s rainwear styles, setting the stage for a collection focused on streetwear that challenged the erratic rainy days.
Or most recently, in Balenciaga’s Spring Summer 2023 show, current Creative Director Demna Gvasalia challenges the rigors of the environment with high-end utility designs costing thousands of dollars on a muddy runway.
In addition, Dolce & Gabbana is a fashion house that breaks away from Haute Couture Paris Fashion Week to set its own schedule. Without the bustling atmosphere and thousands of media lenses, the luxury fashion house also makes the whole fashion field pay attention to the venue of the grand event that takes place continuously for 3 days to honor Honoring the famous Italian craftsmanship. Thereby, the duo of designers Domenico Dolce and Stefano Gabbana showed that the position of Italian craftsmanship is not inferior to France’s Haute Couture on the world fashion map.
All in all, whether it’s a special collaboration between brands or a “1-0-2” show, fashion week 2022 shows a whole new look, not only satisfying the traditional thirst. information, but also scored with a series of trend-leading BSTs, reinforcing the comprehensiveness of contemporary fashion.
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