"Dior princess" Jisoo (Blackpink) returns with the campaign to promote lady 95.22 bag

Captured by photographer Brigitte Lacombe, the campaign to launch the Lady 95.22 bag honoring Dior’s unique heritage features Global Brand Ambassador Jisoo (BLACKPINK).

“Dior princess” Jisoo (Blackpink) returns with the campaign to promote lady 95.22 bag

To launch its new iconic bag, Lady 95.22, Dior presents an exclusive campaign that celebrates the many facets of diverse femininity. This vision is embodied by exceptional women, the most prominent names in the fields of art, film, sport, literature, fashion, and music. United by an independent spirit, they share the universal and essential message of sisterhood that Creative Director Virginie Viard wants to convey. An enchanting poetic adventure that celebrates this timeless appeal and unique versatility. jisoo

A break from the classic lines of Lady Dior, Lady 95.22 honors the unique heritage of the French fashion house. The bag is characterized by the cannage pattern – an eternal symbol of Dior – which is transformed into many different sizes. In a series of intimate, impromptu photos, Jisoo (BLACKPINK) reveals herself, as being both strong and sensitive, revealing many aspects of her diverse, powerful, and unique elegance. An expression of Dior’s contemporary essence, a bold reflection of creativity, and a guarantee of a free and assertive look.

Unveiled at the Dior Ready-to-wear Fall-Winter 2022/23 collection show, the Lady 95.22 bag embodies the unique heritage of the French fashion house in a contemporary style. A piece that celebrates the link between the past and the present, recreating the lines of the “super product” Lady Dior. Subtle, modern curves make the bag a fashion statement, a promise of bold beauty and sophistication. The handle is finely crafted in leather and metal, marked with the famous Dior logo.