No longer a rumor, Daniel Lee was officially appointed as the new Creative Director of the British fashion house Burberry at the beginning of this October.
Closing the era of Riccardo Tisci designer daniel lee takes over Burberry’s 166-year legacy as creative director
After 4 years with fashion seasons at London Fashion Week and promotional campaigns, designer Riccardo Tisci said goodbye to the Burberry brand at the end of this September. Instead, the former Creative Director of Bottega Veneta – Daniel Lee – will take over the British fashion house’s 166-year-old fashion legacy as Creative Director and launch his debut collection in February next year.
“ Burberry is a very special place with an illustrious past and a promising future. The fashion chapter that I wrote in the long history of the house is what makes me so proud and brings my creative energy to the pinnacle for the final collection,” said Riccardo Tisci. “ I have developed Burberry’s legacy with innovative and creative ideas. I want to say thank you to the design team that worked with me before and now, the partners and friends who helped me complete a chapter that I hope will live on into the future of Burberry. ”
In his new role at Burberry, Daniel Lee promises to bring a fresh look to the fashion house’s storage designs as well as bring his unique vision to satisfy the luxury needs of Generation Z. Currently.
Burberry CEO Jonathan Akeroyd said: “ Daniel Lee is a rare talent with a deep understanding of consumer demand for high fashion and commercial success. This appointment reinforces our ambitions for Burberry. I’m really excited to be working with him, and we’re confident that the brand will make a big impact in the near future thanks to the support of a dedicated and experienced creative team. .”
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