Not magnificent Paris, modern New York or rich Monaco, Dakar is the next stop for CHANEL Metiers d’Art in its journey to celebrate craftsmanship and master craftsmanship around the world.
Chanel métiers d’art 22/23: virginie viard brings a “breath” of boho 70s to the cultural capital dakar
From designs using the finest craftsmanship of the “Black Continent” to flashy FROW, CHANEL marked the brand’s first visit to Africa on December 6 with the Métiers d’Art collection. 22/23 and a three-day fashion festival celebrating music, cinema, and the arts at Dakar’s Palais de Justice headquarters – which is known as the “heart” of Senegal.
Dakar – the venue for CHANEL Métiers d’Art 22/23 was first mentioned to the public in CHANEL’s Master Class which took place after the presentation of the Cruise 2023 Replica collection in Miami. During the Master Class session, the President of the Fashion Industry of CHANEL – Bruno Pavlovsky, shared the conversation between him, the late designer Karl Lagerfeld and Pharrel Willams about the presence of the fashion house on the “Black Continent”.
Dakar is an influential arts capital for the international market, especially in areas such as fashion, film, dance, music, literature, and contemporary art… By choosing Dakar, we aim to skillfully convey and resonate the brand’s handcrafted quintessence with the artistic and cultural energy of the city.”– quoted from a statement of the French brand.
More than 850 names including close friends of the brand such as Pharrell Williams, Naomi Campbell, Princess Caroline of Monaco, and a whole host of local stars and hosts were invited to the show. in trendy CHANEL designs.
Taking place immediately after the 20th Dakar Fashion Week, CHANEL Métiers d’Art 22/23 is not only a mere fashion show but also serves as an important part of a three-day cultural program. with concrete actions on creative dialogue, sustainable development, and transmission of technical skills.
In the artistic stronghold and vibrant cultural scene of Dakar, CHANEL opened a historic conversation between contemporary craftsmanship and traditional know-how with an endless three years of ideation. Lots of creative dialogue between Art Director Virginie Viard, the team behind CHANEL, and the fashion house’s Senegalese art friends.
Throughout this cultural event, the fashion house teamed up with local artists, dancers, musicians, and writers to celebrate their talents. CHANEL Métiers d’Art begins with a performance by dancers from the École des Sables – an international center for training and creativity in traditional and contemporary African dances before leading to the runway where the collection takes place. 70’s inspiration and African craft quintessence combine to create an atmosphere.
Though the powerful fusion of African culture, art and craftsmanship could overshadow outfits inspired by the “Pop-Soul-Funk-Disco-Punk decade” – but, with With her talented mind and limitless creativity, Virginie Viard still makes the whole fashion world and fashionistas have to “take their hats off” to a collection where the French fashion “ego” is “breathed”. into boho designs full of freedom and originality, expressing the explosive energy of a free-spirited woman.
In Viard’s mind, reminiscing about the 1970s is like a “summon” that all things have a “beat” to create a common rhythm that represents the hectic lives we live in today. For this reason, the Art Director of CHANEL wanted to prolong the fleeting moments of beauty and dreams brought about by the Métiers d’Art show as well as the fashion-culture event in Dakar, so that the public can recognize the capital’s art scene as well as the creative principles she espouses.
Inspired by the vibrant spirit and rhythm of the era and fashion of the 70s, the CHANEL Métiers d’Art 22/23 collection is conceived by the fashion house’s unique aesthetic gout and the distinctive slanting seams of the years. 70, expressing admiration for the style of the Senegalese people. CHANEL’s iconic fashion codes honored in the Métiers d’Art 22/23 collection are expressed through simple sewing with “an abundance of botanical motifs, camellia clusters, embroidery, richness, of warm palettes, vibrant sequins, and sparkling accessories”.
While the sophisticated and trendy beauty of the designs is expressed through all elements from the materials to the delicate cut, lace still plays a key role in guiding the entire collection. , echoes strong and seductive femininity – like CHANEL’s “creative soul” personality Virginie Viard. The collection was conceived with fitted trench coats, silk shirts, flared trousers, oversized sweatshirts, signature ’70s pointy collars, Boho lace dresses, platform shoes, and tweeds in a vibrant color palette. All are designed and finished by studio CHANEL Creation and le19M in Paris.
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