Can artificial intelligence replace fashion designers in the future?

There is no denying the continuous development of artificial intelligence in the field of fashion. This is both a great opportunity and a challenge for designers.

Can artificial intelligence replace fashion designers in the future?

It can be said that the growing wave of artificial intelligence is threatening to replace many human resources in different industries. In particular, the application of AI technology (artificial intelligence) to the fashion field is very promising and attracts the attention of many businesses. Although still in its infancy, in general, artificial intelligence has helped fashion businesses operate more efficiently and reach the market faster.

It is known that AI is applied in many different aspects of the fashion industry, including conceptualizing, designing, improving products, finding ways to bring them to customers… Predictable AI. fashion trends in the world based on data analysis. At the same time, AI is also used to design products by creating very vivid and trendy 3D models. Artificial intelligence is also effective in analyzing customer information about personal style, preferences, and appearance to find the right fashion style.

Specifically, a German fashion platform Zalando collaborated with Google to create the Muze project, which uses “machine learning” to create fashion designs. During the design process, AI will collect data on textures, colors, and styles that customers love to create matching outfits.

Talking about fashion in AI, we can mention Harry Potter – a work with characters that have been around for a long time but still give a lot of new ideas. Recently, a Youtube channel called Demon Flying Fox proposed the idea of using artificial intelligence to create a colorful and creative Harry Potter world. The video “Harry Potter by Balenciaga” will bring us a magical world with interesting and beautifully crafted characters. However, the characters will not be stereotyped or one color, on the contrary, they will all have their own unique style, expressing each character’s personality.

At the beginning of this year, AI Fashion Week officially launched from April 20 to 21, 2023, attracting a lot of attention from fashion and technology followers around the world. This fashion week in New York is sponsored by Spring Studios and e-commerce retailer Revolve Group. This event has created an interesting playground for those who love technology and have a high taste to compete.

Up to 60% of attendees use the Midjourney platform to create products made from AI. Irina Perviy, a Ukrainian designer, has created an AI fashion collection with images of young rice, fields, traditions, sewing techniques, embroidery, and rustic materials from her homeland to design inspiration.

Another notable design this week is the Haute Futur collection by designer Walé Oyerinde based on the concept of high and low that captivates people with geometric blocks, and lines with materials. future fabric. It is known that the accumulated experience in the weaving process has inspired Oyerinde to create an innovative “data fabric”.

In addition, many other activities this week have also confirmed the important role of AI for fashion in the present and potential in the future. Over the next three to five years, synthetic AI could add $150 billion, up to $275 billion, to the apparel, fashion, and luxury industries’ operating profits, according to an analysis by McKinsey.

Large and prestigious fashion magazines have recently tended to put artificial intelligence into the production of magazine covers or fashion photo sets. On the cover of the March magazine, there was a sudden image of a model wearing a Maang Tikka – a traditional Indian piece of jewelry created by AI. It is known that these images are produced by AI tools such as Midjourney and Dall-E.

Michael Musandu, founder of LaLaLand.ai also added: “Brands can’t shoot nine models for every product they sell, because in doing so, they not only hire models but also have to hire photographers, hair stylists, makeup artists. When using AI-generated images, they don’t need that team, so brands can cut costs.” This is the right measure to save more costs and time when producing magazines.

Although it is on the rise and has a lot of potential, but because of various limitations, AI is not yet capable of replacing humans, specifically fashion designers. Because an important part of the fashion design job is the designer’s ability to think creatively and form independent and personal ideas. They can analyze, and create unique and interesting designs based on analysis, combine colors, and textures, cut and sew, and many other factors to create creativity in products. . AI can only play the role of suggestion, and design based on available data, and new ideas will be decided by designers.

At the same time, when designing products, prototyping is important. Designers will create prototypes, and test directly on that material, this is a process of direct interaction and imagination between people and the material to feel the most clearly about the product. A very important aspect of fashion is the keen awareness of the rapidly changing aesthetic, style, and fashion trends in the market.

Although AI has the ability to judge, analyze trends and capture shopping behavior. However, humans still have a certain sensitivity in perceiving aesthetic values. It is their hands that will create products that are not only beautiful in appearance, but also carry a lot of different values. Because fashion is not just the clothes worn on the body.