Many brand ambassadors have been named in the first months of 2023 and 21st-century pop icon BTS is no exception. The handshake between Jimin – Dior, and Suga – Valentino once stirred up the online community and was followed by the collaboration of J-hope and Louis Vuitton.
BTS “expands” the luxury fashion playground before military service
The combination of K-pop idols with a series of famous fashion brands is not only beneficial for both parties but also is one of the effective ways to expand the customer segment. Before the news that BTS officially enlisted in the army and the oldest member – Jin was the first to join the army in December 2022. Is HYPE trying to bring in “fat” contracts for “pet chickens” before the time of suspending music activities and returning with a full 7-member lineup in 2025?
24/2/2023 J-Hope was named the new brand ambassador of Louis Vuitton. Not only standing out with positive energy, charismatic choreography, and creative musical direction, but J-Hope also continues to transcend artistic boundaries and inspire international audiences. Attending the Louis Vuitton Fall – Winter 2023 show for men, the Korean artist exudes strong charm and unique style. As evidenced below, the clip “Show day with J-hope” posted on the French fashion house’s Instagram platform has garnered more than 3 million likes and 20,000 “winged” comments from fans around the world.
January 16, 2023, Jimin was announced as the 18th ambassador of the fashion house Dior and also the first member of BTS to sign an official ambassador contract with an international brand. The relationship between Dior and BTS dates back to 2019, when men’s fashion creative director Kim Jones designed the group’s performance costumes for the Love Yourself: Speak Yourself world tour.
Following in the footsteps of Jimin, Suga officially joined Valentino’s ambassador group – Di.VAs (Different Values) on January 17, 2023. The first project that Suga participated in was the Maison Valentino Essentials campaign. In it, the male singer will show off his outstanding fashion style through the brand’s essential items.
With the hope that BTS will continue to actively work before enlisting in the army, ARMY is looking forward to the combination of the members and luxury fashion brands. While Jungkook burst onto the stage of the Fifa World Cup in Qatar with the song “Dreamers”, Versace became a trending social media search at the time. It is reported that the Italian-born luxury brand – Bottega Veneta is approaching the leader of RM. Or Kim Tae Hyung – V appeared on the cover of Vogue Korea in an outfit from Miu Miu.
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